Big picture thinking,
brand-obsessed design.
8+ years designing across e-commerce, retail, campaigns, print, and product marketing, bringing every touchpoint together into one cohesive brand.
CORE SKILLS:
Brand Systems
E-Commerce Design
Performance Marketing
Campaign Creative
Creative Direction
Content Creation
Beyond design, I enjoy shaping the creative vision behind the work. I've developed concepts, created storyboards, directed founder video content, and collaborated with photographers and 3D artists to ensure every asset supports a consistent brand story.
PHYSICIAN'S CHOICE
Five years of research-driven brand evolution from startup to category leader.
PHYSICIAN'S CHOICE
Designing to disrupt a familiar category with premium positioning, and establish a flexible system for future growth.
ALTRA RUNNING
Creating an intuitive retail experience that helps runners discover the right shoe for their next mile.
PHYSICIAN'S CHOICE
Designing to disrupt a familiar category with premium positioning, and establish a flexible system for future growth.
EASTBAY
Defining a campaign's visual identity ahead of the Women's World Cup.
PHYSICIAN'S CHOICE
Translating a science-heavy ingredient into a clear consumer story.
JONES LANGE LASALLE
A production sprint for investors in commercial real estate.
PHYSICIAN'S CHOICE
A look at smaller projects spanning new formats, audiences, and channels.